Alice Bull

Alice Bull

romy.is · X · LinkedIn · GitHub · The Concentrate · hello@alicebull.com

Current location: Poole, UK. Location from January 2027: San Francisco, USA.

Over two award-winning decades in marketing, content I've created and strategized has been viewed billions of times and driven millions of dollars in revenue for everyone from pre-seed founders to IKEA, L'Oréal, and Google. Not bad for a self-taught coder and university dropout who became a single parent of two under two at 27.

(You could say, after all that, very little fazes me).

Now I'm building Romy - the go-to-market operating system for founders: you build the product; Romy takes it to market. I've spent my career embedded in the exact problem Romy solves from every seat there is - founder, operator, brand, creator, teacher. The problem never changed: good products die waiting to be found.

And yes, Romy is named after my dog.

Work

2026-
Romy - founder. The GTM operating system for solo founders and builders.
2026-
Tincture - fractional AI consultant. Agentic GTM and ops systems for startups and scaleups, including the 12-agent setup that runs my own.
2024-25
Adamas Studio - co-founder. A 1m-SKU live-inventory marketplace, roughly $100k of private-client revenue before public launch.
2011-24
Gratified - founder, two runs. Content and creator strategy for IKEA, Penguin Random House, and a long tail of small businesses; plus Slay School, teaching women to build businesses after maternity leave.
2022-23
Influencer - Group Client Director. A $24.5m P&L at +138.7% YoY; launched the US office.
2021-22
Billion Dollar Boy - Group Client Director.
2020-21
Ogilvy (WPP) - Business Director, global FMCG and telecoms accounts.
2008-11
Vice - Head of Digital Marketing. Online audience from 60,000 to 1.2m monthly, ahead of the $70m investment.
Before
Sales - mobile telecoms (most productive new starter award), then recruitment - and a web-dev business started at 14.

Story

I taught myself HTML at 14 from a library book and ran a web-dev business through my teens, and built my own blogging platform, based on Greymatter, before WordPress existed. I dropped out of the University of Nottingham because I was eager to earn and get cracking on my professional life, started in sales, and worked my way into digital marketing before it was a job.

Three years at Vice took their online audience from 60,000 to 1.2 million a month. Then at 27 I found myself a single parent with two babies, and the choice was a non-career admin job that fit around them or learning what it means to be an entrepreneur. I picked the second.

The first business paid its way on big contracts and I used them to afford the clients I loved: people with a dream or a product and no idea how to sell it. I ran a school teaching mothers to build businesses after maternity leave. Later I went back to corporate on purpose, to learn scale - Ogilvy through COVID, two agencies through hypergrowth, a $25m P&L, a US launch. Redundancy after my third baby made the next decision easy: back to founders, this time using AI to multiply them. I ran an e-commerce business for eighteen months to learn the one side of business I'd never done.

Romy is the third embodiment of this company; the other two were consultancies and classrooms, and now the tech is finally there for it to be software.

"Incredibly smart and hard-working, with a deep understanding of the marketing landscape and a killer problem-solving brain."Kirsty Dare, COO, zero-emission transport

Numbers

Audiences and marketing in action, not projections.

Professional builds

A selection rather than the full list - more lives in the Tincture case-study library.

Built for fun

Also a selection - the things that escaped the house.

Podcasts

Press, speaking, awards

Romy

Romy, a black and tan dachshund, on the beach